Alibris has teamed up with IBM Watson and NextUser to give our users a unique look at the personality traits for some of their favorite authors. By using IBM Watson's cognitive computing technology (as seen on Jeopardy), and the NextUser marketing platform, we are able to analyze these authors more deeply than ever before. You'll get a sense of their writing style, as well as a deeper look at their "Big Five" personality characteristics, which represent the most widely used model in describing how a person engages with the world.
Explore the Personalities
Search for your favorite author and through the power of IBM Watson we will tell you more about their writing styles and scores for their big five personality characteristics, which represent the most widely used model for generally describing how a person engages with the world. We'll also reveal what other authors are most similar in style. Who knows, you may discover a new favorite!
Authors With Similar Personalities
Understanding the Science
To create these author personality profiles we sourced a collection of personal writings, including a collection of quotes, which were fed in to IBM Watson. IBM Watson, through the power of cognitive computing, then analyses these writings to provide a range of scores. These scores are based on 47 unique traits that measure the values, needs and personality of each author. Every trait is scored on a percentile compared to the average Twitter user. For instance, an author may receive a 78% adventurousness score, meaning that this author is more adventurous than 78% of users on Twitter.
The personality insights derived from IBM Watson are based on years of academic research in psychology. The traits that were used to analyze your favorite authors include:
The 'Big Five' Personality Characteristics: The 'Big Five' represent the most widely used model for generally describing how a person engages with the world. The model includes the following five primary characteristics, also known as dimensions:
Agreeableness is a person's tendency to be compassionate and cooperative toward others.
Conscientiousness is a person's tendency to act in an organized or thoughtful way.
Extraversion is a person's tendency to seek stimulation in the company of others.
Emotional Range, also referred to as Neuroticism or Natural Reactions, is the extent to which a person's emotions are sensitive to his or her environment.
Openness is the extent to which a person is open to experiencing a variety of activities.
Needs: they describe which aspects of a product will resonate with a person. The model includes twelve characteristic needs: Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.
Values: they describe motivating factors that influence a person's decision-making. The model includes five dimensions of human values: Self-transcendence / Helping others, Conservation / Tradition, Hedonism / Taking pleasure in life, Self-enhancement / Achieving success, and Open to change / Excitement.
Who is IBM Watson?
Eighteen years ago, IBM's Deep Blue defeated the greatest human chess player in the world, Gary Kasparov; fourteen years later, IBM's Watson stunned the world by taking the crown in a game of Jeopardy!, proving that computers could at last challenge the human mind not only with mere number crunching, but with linguistic comprehension as well. IBM is now offering its application to help organizations and companies such as Alibris to leverage cognitive computing in order to make sense of their Big Data.
Who is NextUser?
NextUser's open platform empowers customers like Alibris to deliver completely personalized, multichannel user experiences. With it, users receive the right message in the right place at the right time which increases engagement, conversion and lifetime value. NextUser's solution harmonizes marketing across all digital channels, so that communications can be effectively coordinated across all touch points - websites, emails, ads, social media and mobile - to resonate with audiences .
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